Launching Products
Zico Coconut Water

Just two years ago, Zico was an unknown player in the growing world of natural energy drinks.  SHC was engaged to help Zico break into the market and stand out in the category.  The agency successfully targeted the trend-setting yoga studios of New York and Los Angeles, introducing the product to thousands of enthusiasts via sampling and promotions.

This niche audience of lifestyle influencers immediately and fanatically endorsed the product’s superior attributes.  Their rabid support opened countless media doors and proved to be a brilliant market entry point.  In 2008, Zico sales grew by more than 300%.