Promoting Travel
Singapore Tourism Board

The SHC team has deep experience in the highly competitive world of international destination marketing.  Sandy Hillman has represented the STB for ten years, during which time the government’s remit has been carefully crafted to maximize tourism arrivals, expand the global meetings market and recast the public’s perception of Singapore.

The Singapore Tourism Board’s very focused strategy is to gain market share in a variety of key sectors:  leisure travel; business travel, meetings and conventions; medical tourism; and education.  SHC is responsible for communicating these various economic-driven initiatives to the North American market via consumer and trade press and promotions.