We pride ourselves on being smart, strategic and flexible. We are good listeners and thinkers. Our long-standing client relationships – a number of which span decades – speak to our commitment to
- senior leadership deeply engaged on every account
- 24/7 service and attention
- marketing driven pr that reaches well beyond media relations.
Whether we're working in tour & travel, specialty foods or the museum world, we identify and amplify the essential
characteristics that defne our clients in the minds of their target audiences. We help those we represent earn
increasingly positive industry positions by elevating their status as measured by consumers, peers and even competitors.
Brand stewardship and reputation management have long been part of the agency's DNA. Sandy Hillman leadership has
represented Caesars Entertainment (formerly Harrah's) since 1985, managing corporate and consumer PR for the parent
company, World Series of Poker and its ground-breaking loyalty program, Total Rewards.
Hillman is the Agency of Record for Diamond Resorts International, one of the world's largest vacation ownership companies.
The DRI communications program encompasses a robust thought leadership effort aimed at maintaining a national
conversation around the importance of vacationing and the current NO VACATION epidemic. Hillman enlists
third-party spokespersons; plans and promotes conferences; secures speaking opportunities for champions;
facilitates partnerships and manages consumer-facing media outreach.
Beyond their portfolio of new food and restaurant introductions, the Hillman team has cultivated and launched new products and services in a variety of technology sectors from chess champion Gary Kasparov's globally anticipated website, to pioneering 3Ality Digital, the disruptive medication dispensing system of Remedi Healthcare and the immensely popular website Houzz.
Over the years, SHC team members have led PR initiatives aimed at launching a variety of healthy foods, including ZICO coconut
water, Smart Balance, vegan food purveyor-Organic Avenue, snack food Funky Monkey and Ehrmann All Natural Bavarian Lowfat Yogurt.
When beverage company ZICO Pure Coconut Water approached Sandy Hillman Communications, they were a virtual unknown in a sea
of functional waters and sports drinks that had multimillion dollar celebrity endorsements and big sponsorship programs.
To help create underground buzz, mainstream awareness, product and name recognition, website traffic and trial, SHC developed
a targeted marketing strategy aimed at a select audience of yoga and extreme sports enthusiasts using top-tier media placements,
social media, free celebrity "endorsements" and event marketing. In less than one year, the team's media placements generated
nearly 40 million impressions and Zico was featured at myriad celebrity events including the Academy Awards, Emmys, Grammys
and Miami Fashion Week.
Whether an event is designed to celebrate a milestone, open an attraction or launch a product, there is no substitute for
creativity driven by smart strategy. We have planned and executed signature events for some of the world’s largest businesses
and a plethora of innovative startups. In each instance, the event was part of an integrated marketing communications plan
designed to achieve the client's strategic objectives.
World War II Museum
Since 2008, SHC has delivered consistent top-tier media coverage about the National World War II
Museum, ranked as the #1 attraction in New Orleans. Over the course of our tenure with the Museum,
it has become one of the most visited American Museums. While we provide on-going media outreach on a
daily basis, our work also has centered on promoting major milestones including the openings of three iconic
buildings, major exhibits and international conferences.
SHC has an extensive portfolio of promoting national and international events. The agency has managed
advance and event media from the battlefields of France, memorializing the 70th anniversary of D Day--to
the shores of Baltimore, celebrating the 200th anniversary of the writing of the Star Spangled Banner.
Our corporate communications expertise has played an essential role in the successful mergers of brands of all sizes in a
variety of industries. We develop comprehensive programs that manage not only critical internal communications functions
but external communications initiatives as well.
We understand the complexities of integrating corporate cultures and the need for a deliberate, structured communication
program throughout the entire organization; and, we tailor plans that help protect companies' investments and maximize their
returns by retaining top talent, clarifying business objectives, galvanizing the employee base and building brand loyalty in
the "new" organization.
From the world's largest gaming entertainment companies to leading health insurance providers to global travel
assistance businesses, SHC has developed and executed detailed communications plans to successfully merge disparate
organizational cultures. The agency's plans have been instrumental in protecting acquisition investments and maximizing
bottom line returns by inspiring, retaining and attracting top talent, establishing a collaborative and winning corporate
climate and safeguarding the new organizations' brand equity.
We have grown our business through our recognized ability to become well-informed experts in the wide range of
industries we represent. We continuously demonstrate the intellect and discipline to do deep dives into any client's
world and generate exceptional results across today's broad communications landscape, connecting with traditional
media, employing social media or maximizing online media.