Sandy Hillman Communications

OUR WORK

We pride ourselves on being smart, strategic and flexible. We are good listeners and thinkers. Our long-standing client relationships – a number of which span decades – speak to our commitment to

senior leadership deeply engaged on every account
24/7 service and attention
marketing driven pr that reaches well beyond media relations.

BUILDING AND
SUSTAINING BRANDS

Whether we're working in tour & travel, specialty foods or the museum world, we identify and amplify the essential characteristics that defne our clients in the minds of their target audiences. We help those we represent earn increasingly positive industry positions by elevating their status as measured by consumers, peers and even competitors.

LAUNCHING PRODUCTS
AND SERVICES

Beyond their portfolio of new food and restaurant introductions, the Hillman team has cultivated and launched new products and services in a variety of technology sectors from chess champion Gary Kasparov's globally anticipated website, to pioneering 3Ality Digital, the disruptive medication dispensing system of Remedi Healthcare and the immensely popular website Houzz.

Over the years, SHC team members have led PR initiatives aimed at launching a variety of healthy foods, including ZICO coconut water, Smart Balance, vegan food purveyor-Organic Avenue, snack food Funky Monkey and Ehrmann All Natural Bavarian Lowfat Yogurt.

When beverage company ZICO Pure Coconut Water approached Sandy Hillman Communications, they were a virtual unknown in a sea of functional waters and sports drinks that had multimillion dollar celebrity endorsements and big sponsorship programs.

To help create underground buzz, mainstream awareness, product and name recognition, website traffic and trial, SHC developed a targeted marketing strategy aimed at a select audience of yoga and extreme sports enthusiasts using top-tier media placements, social media, free celebrity "endorsements" and event marketing. In less than one year, the team's media placements generated nearly 40 million impressions and Zico was featured at myriad celebrity events including the Academy Awards, Emmys, Grammys and Miami Fashion Week.

SUPPORTING EVENTS
AND PROMOTIONS

Whether an event is designed to celebrate a milestone, open an attraction or launch a product, there is no substitute for creativity driven by smart strategy. We have planned and executed signature events for some of the world’s largest businesses and a plethora of innovative startups. In each instance, the event was part of an integrated marketing communications plan designed to achieve the client's strategic objectives.

INTEGRATING
COMPANIES

Our corporate communications expertise has played an essential role in the successful mergers of brands of all sizes in a variety of industries. We develop comprehensive programs that manage not only critical internal communications functions but external communications initiatives as well.

We understand the complexities of integrating corporate cultures and the need for a deliberate, structured communication program throughout the entire organization; and, we tailor plans that help protect companies' investments and maximize their returns by retaining top talent, clarifying business objectives, galvanizing the employee base and building brand loyalty in the "new" organization.

From the world's largest gaming entertainment companies to leading health insurance providers to global travel assistance businesses, SHC has developed and executed detailed communications plans to successfully merge disparate organizational cultures. The agency's plans have been instrumental in protecting acquisition investments and maximizing bottom line returns by inspiring, retaining and attracting top talent, establishing a collaborative and winning corporate climate and safeguarding the new organizations' brand equity.

CLIENT
HISTORY

We have grown our business through our recognized ability to become well-informed experts in the wide range of industries we represent. We continuously demonstrate the intellect and discipline to do deep dives into any client's world and generate exceptional results across today's broad communications landscape, connecting with traditional media, employing social media or maximizing online media.

1122 KENILWORTH DRIVE
SUITE 303
BALTIMORE, MARYLAND 21204

T. 410.339.5100
SHILLMAN@HILLMANPR.COM